Plasencia

PLASENCIA BRAND HISTORY

plasencia cigars roots in the world of premium cigars are deep. Don Eduardo Plasencia began growing tobacco in 1865 in the Vuelta Abajo Valley in the Cuban province of Pinar del Rio, regarded for producing the finest tobacco in the world. His nephew, Sixto Plasencia, expanded the family’s farming operation in 1898. By 1920, Sixto and his sons were exporting and selling their tobacco to big companies. In 1963, Castro confiscated the Plasencias’ farms, and the family fled to Mexico, and then to Nicaragua.

In 1965, Don Sixto began planting tobacco crops in Nicaragua. The operation prospered until 1978 when the Plasencia family’s Nicaraguan farms were burned down as a result of political unrest. The family moved their operations across the border to Honduras. In 1986, modern family patriarch Nestor Plasencia entered the cigar business, eventually producing one million cigars per year for other brands. The Plasencias returned to Nicaragua in 1990 to revive their tobacco farms. Eventually, their production grew to 33 million cigars per year.

Today, the Plasencias employ over 6,000 workers, including 700 cigar rollers, across four cigar factories and eight plantations in Nicaragua and Honduras. The family makes 40 million handmade cigars annually. Some of the widely distributed brands the Plasencias produce include Rocky Patel, Romeo y Julieta, Alec Bradley, Gurkha, and 5 Vegas. Cigar Aficionado’s ‘#1 Cigar of the Year’ in 2008, the Casa Magna Robusto, was made by the Plasencias.

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